G324 Advance Production Portfolio

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I took the role of being the producer and director and while producing this film teaser trailer continued to use the conventions of a teaser trailer, the trailer is 76seconds long and made up of 37 clips which vary from long to short, out of the 37 clips around 5 clips have narrative in them alongside the backing track used, as producer I put my opinion across to our editor that we should have fade in and fade out transition between each clip to make the clips to quicken the pace of the trailer and also it create suspense right away by fading in and out of black instead of cutting between shots. As the film goes along there are no captions as the clips are quite self-explanatory, however towards the end narrative indicators have been added to tell the audience which direction the film is going in.

For my poster I had looked at various different pictures for inspiration, the posters that had stood out to me the most are ‘Kidulthood’ and ‘Adulthood’ considering that they are both British dramas I thought these to posters would be perfect to duplicate.

These are examples:

As you can see these posters are simple, but yet they stand out and this is the sort of poster I tried to create.

To edit my poster i have used Adobe Photoshop Elements 8.0 which is easy and straight forward to use, i was able to change effects of the image, the sizing, erase parts that i did not want and also put in other things onto the image.

This is the finishing product.

I found that designing my poster was the easiest task, I took an image from the ‘motherhood’ photo-shoot that me and my group had set-up where the main character of the trailer is shown face on with her buggy which works well and is denotative of the title given to the film ‘Motherhood’. I have specifically chosen a black and white for the typography on the image because it is basic and stands out on the screen, I have used a text hierarchy so that everything on the image is easily recognized and in organized importance. I Have put the name of the actors in small print in the credits, however i have not advertised the release date or age restriction on it.

The name of my magazine was duplicated from one of my favorite magazine's which is usually influenced by a lot of British Film Drama actors and actress'. I also thought that the colour scheme of this magazine will brighten up the image a bit.

This is my poster image, although the colour scheme is the same as the image above, i have not copied every feature, i made sure that i put my own interpretations in to it.

2.) How effective is the combination of your main product and ancillary texts?

The main aim of our teaser trailer, poster and website was to reach out to our target audience of 'adolescents and the older generation both male and female' by representing British Drama in a way people can relate to and be interested in. Even though we were trying to reach out to a specific crowd of people we still had to concentrate on the most important concept of the film which is motherhood, prostitution and struggle.

Throughout our trailer we had decided to use simple typography, so we chose white on black with clear text

By using the same typography in all promotional pieces, it gives the audience a chance to link these altogether giving a good sense of identification for the full promotional package.

After doing my research about British Drama's i can see that the protagonist is always the main focus of the audiences attention, through the promotional package our protagonist is always center and the main focus. This again links all three promotional aspects up and homogeny for the promotions as a whole.

Overall, we felt that the combination of our main product and ancillary tasks was very effective at creating a sense of branding and homogeny this is because we ensured that there was continuity in every promotional aspect, one example is the protagonist headscarf, in the trailer, poster and magazine this icon is used.